https://www.syedmarketingblog.com/how-to-start-with-right-online-marketing-strategies/
If a marketing strategy can be driven by insights that are measurable, it can help make improvements towards goals such as building brand loyalty and closing sales. Information can be obtained from various sources, including data from customers or competitor research, and even social or cultural trends that impact consumer behavior.
To gain insights, marketers combine their own life/work experiences with systematically collected and analyzed data sets. This is known as market research and should be conducted to ensure that the information is of the value of the research and leads to a specific strategy of action. It is important to keep in mind that the term “insights” should not be used in conjunction with general knowledge or raw data. Insight will help you understand the needs of current and potential buyers and allow for more well-informed decisions about growth strategies and identify opportunities for innovation.
Insights enable resource optimization by focusing efforts on areas with the highest potential and eliminating waste in less promising areas. They enable businesses to compare their performance against industry standards and their competitors and allow them to improve over time. By identifying trends and forecasting future conditions, insights can guide long-term plans.
There are a variety of types of marketing, ranging from traditional word-of-mouth campaigns to social media ads. It can be carried out by a company or third party agency that is charged with developing marketing strategies for their clients such as tourism or agriculture, (B2C) or for an entire segment of economy, such as B2B. If your company sells power tools, you might want to advertise in home improvement stores and general contractors.