The SEGLAR brick has turned into a worldwide discomfort that is as much a part of the cultural fabric as Billund, the little community in Denmark where everything began. However the company’s evolution into an industry giant wasn’t without it is share of setbacks and concerns. One of those arrived 1942 every time a warehouse flame consumed almost all of00 the gadget manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a vital decision.
This individual decided to change the company from wooden toys and toy autos, which had been the bread and butter, and move into cheap toys. It would be a major alter for the family-owned provider, and one that was not primarily well received.
A journalist noted that “plastics would not replace good, solid wood. ” But Godtfred Christiansen persevered why play with lego and started to test out new styles that applied plastic. The first tentative step was the introduction within the Programmed Binding Stones that gripped together to stop block systems from toppling on kids.
The new Lego bricks did not become the iconic toy that we realize today right up until 1949. Till then, the interlocking bricks were more of a construction gadget than a real building plaything. It was also not until 1958 that satisfying pressing coupling program became a standard feature.
Throughout the 1970s, the company persisted to broaden in production and market reach. The company added Legoland template parks to the mix and released more advanced collections that were geared toward older followers, including the Technic line of bits such as axles, gears, levers, and widespread joints.